Eat rolls out contactless payment

November 1, 2009

EAT, a leading UK sandwich, soup and coffee shop, will rollout Barclaycard’s contactless technology and payment across its entire network of 100 stores from mid-November.

The rollout of contactless follows a successful pilot project in 24 London based EAT stores over the past 18 months.

The trial, which began in March 2008 and will be completed by mid November, will see contactless payment available in EAT stores in a range of towns and cities across the UK including Manchester, Birmingham, Oxford and Cambridge.

These stores join Barclaycard’s ever-expanding contactless payment network, with more than 9,000 outlets now accepting contactless payments across the UK.

Contactless allows customers to purchase items of £10 or under without the need to enter a PIN or sign, with customers requested to enter a PIN occasionally for added security.

Dan Salmons, director of payment innovations at Barclaycard, said: “Contactless is the future of payments and we believe that contactless payment, via card or mobile phone, is one of the safest and most secure ways to pay. We welcome this rollout as it demonstrates how both consumers and retailers are benefiting from the convenience of quick, secure payments with contactless. “Consumer feedback highlights the growing demand for contactless and we expect EAT to be amongst the first of many major retailers who will become contactless enabled over the coming months.”

Rene Batsford, head of IT, EAT, said: “For the last 18 months we have accepted contactless payments in over 30 stores in London, and the success and feedback from our customers meant the decision to rollout contactless across our entire network, was an easy one to make. Customers across all our stores can now benefit from a fast, secure way to pay.”

Barclaycard and Barclays have issued over four million contactless enabled cards since Barclaycard OnePulse launched in September 2007 and have the highest market share of contactless terminals in the UK.

Other well-known brands such as Prêt a Manger, Coffee Republic, the National Trust, Books Etc and Yo! Sushi accept contactless payments.

Contactless payment rolled out to all EAT stores